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90% of the cricket fans are from Indian sub-continent

90% of the cricket fans are from Indian sub-continent

Image credit: ICC

Globally there are more than one billion cricket fans and according to ICC market research, 90% of them are from Indian sub-continents. The research was conducted to understand the potential of cricket worldwide and how to develop it better to include more nations to take part in it. Fan engagement strategy was also a part of it and the survey says 2/3rd of the viewers enjoy all 3 formats of the game.

read more at India Today

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