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Elections and WC to increase India's advertising expenditure by 15%: Zenith

Elections and WC to increase India's advertising expenditure by 15%: Zenith

Image credit: maz.co.zw

Due to coming general elections, the cricket world cup and Indian Premier League, India's advertising spends is expected rise 15% to Rs 72,169 crore from Rs 62,699 (2018) in 2019. As per Zenith Global Advertising Expenditure Forecast, India is expected to become the eighth largest advertising market in 2021 to enter the top ten for the first time. India has huge potential for further growth, the report added.

read more at The Hindu Businessline

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