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ICC signs a major 5-years deal with Bira 91

ICC signs a major 5-years deal with Bira 91

Image credit: ICC

International Cricket Council (ICC) has joined hand with one of the major beer brands of the world Bira 91 for five years. Bira 91 will integrate the partnership through various products on the digital and broadcast platforms. With this Bira 91 has become the first global consumer brand out of India and ICC welcomed them in the cricketing family with the hope of a strong partnership in the upcoming 5 years.

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