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India Facebook Users Surpass U.S

India Facebook Users Surpass U.S

The latest figures that Facebook is reporting to advertisers indicate that India has overtaken the US to become the platform’s largest country audience. Facebook is reporting a total “potential audience” of 241 million active users in India, compared to 240 million in the US. Facebook's gender imbalance in India is in stark contrast to its US audience, where 54% of the platform's active users are women.

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