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IPL 2018 has 40% women viewership

IPL 2018 has 40% women viewership

Image credit: Twitter/@IPL

Vivo Indian Premier League (IPL) 2018 has surely become popular among the women as the viewership has increased to 40%. In 2017 IPL, the average time women spent on the tournament was 31.07 minutes and this year that has increased to 33.09 minutes. 59% of the women viewership has generated from the urban markets while the top market remains same as 2017- Maharashtra, Andhra and Karnataka respectively.

read more at Business Standard

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