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Sony India appoints Initiative Media to handle media

Sony India appoints Initiative Media to handle media

Sony India has announced the appointment of Initiative Media as its media agency for the Indian market. The appointment was made following a multi-agency pitch. Carat handled the media duties prior to this. The agency's mandate includes media planning and buying.The agency will start working on the account from 1 June 2017 and the contract is for a period of two years.

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